We prepared the new label and market communication activities for the launch of the beverage ‘Cockta Light.’ We prepared the TV ad, print ad, billboards, point of sale – leaflet, wobbler, posters for retail locations and other promotion materials (i.e., T-shirts, etc.). The promotion was also pursued in all larger Slovene towns, where the promoters were on rollerblades handing out free bottles of Cockta Light and leaflets.