Brand New approaches the architecture of brands with Brand Architect, a tool that solves dilemmas about expanding or contracting the offer of the brand. With Brand Architect we can determine what the relations are between individual products and general brands and the overall corporate brand.

If the company appears on the market with an increasing number of brands, the relations between them are crucial for the individual power of each brand.

The company and its brand are not the same. Although they can carry the same name, they act according to different rules.

The architecture of brands must be functional tomorrow.

Projects:

• KZ Krka | Goods from the Farm (Brand architecture)
• Perutnina Ptuj | Brands (Brand architecture and Foundations)
• Gorenje (Brand architecture)
• Istrabenz | LifeClass (Brand architecture and Foundations)
• Ljubljanske mlekarne | Ice Creams (Brand architecture)
• Radenska (Brand architecture)