Brand New makes up concepts for brands with the specially created Brand Foundations tool and already established brands are tested with the Brand Grower Tool.

With Brand Foundations we build the concept of the brand through the defining of values, personality, mission, competitive differences, the typical customer and the strategic concept of the brand.

Through a method of challenging existing concepts, Brand Grower encourages and controls the development of new products and strengthens the power of the brand by sharpening its focus.

Only the brand with a clear meaning and unequivocal purpose can be successful.

Among others, we made concepts of brands for:

• Herbion (Krka)
• Poli (Ptuj Poultry)
• Ptuj Poultry
• Lifeclass (Istrabenz)